28.1.2012 Welcome, Guest.
Many people consider there to be only two management functions in a business: engineering and marketing. It is the constant tension between these two functions that propels a business forward, that allows it to find a perfect fit between the resources it has to produce products and services; and the need to relate these outputs to the market. Read More
This Kindle book is a great introductory read for those interested in what service design is. Pulling together a number of authors it provides some great insights into the field. Buy from Amazon
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. Buy from Amazon
From Products to Services
Marketing Services Development