Explay Workshops


Client/Collaborator: Explay

Redfront worked with Explay Interactive Festival to develop intensive development workshops for high-growth gaming companies.

Extended Play Bootcamp brought together twenty of the Southwest's leading and emerging Interactive digital development studios to work on new products and services with each other and high profile mentors from the gaming industry.

During the two days Redfront facilitated a number of workshops that helped the participants to enhance their learning from the programme and focus on their immediate priorities. Lessons from the two days were compiled into a clear set of objectives for further mentoring and exploration.

http://www.explay.co.uk/

Designing Growth Launch


Client/Collaborator: Multiple

Redfront recently delivered a one-day workshop bringing together Service Design and Innovation as complementary tools for sustainable growth.

The programme involved taking businesses through the key principles of Service Design and Innovation, and working through practical projects to help them rethink their strategies for growth.

The material developed for, and during, the day will form part of a toolkit that Redfront can offer in-house to companies, whether they see themselves as product or service-driven. We'll be sharing some key insights soon.

http://designinggrowth.co.uk/

Marketing Services Development


Client/Collaborator: Flagship Consulting

Redfront has been working with London-based PR Agency, Flagship Consulting, to develop a subscription-based proposition for SME's and high-growth entrepreneurs that gives them access to marketing strategy and service offerings through club membership.

The key issue with the project is how to create pricing and processes that make the service attractive to a very defined type of business. As a result, the research and observation stages are crucial, including persona profiling of businesses.

By involving users at the outset we are able to develop a service blueprint and then a prototype service that starts to test assumptions about what different businesses need. This prototype is being rolled out to a small pool of businesses and continuously improved ahead of a full launch.

http://www.flagshipconsulting.co.uk/expertise/services/the-communications-studio/

Service Design with imagineear


Client/Collaborator: imagineear

Redfront has been working with imagineear to develop a service package for culture and tourism organisations using its range of audio and video devices.

imagineear makes small, portable audio and video devices for the culture and tourism industries. We've been helping the company create a service offering around these devices for organisations that wish to engage with new audiences. The resulting project, Young Interpretation, provides a platform of case studies demonstrating the usage possibilities and encourages potential clients to explore ideas around creating new content in partnership with young people.

http://younginterpretation.com

London Tobacco and Young People Network


Client/Collaborator: Kick-It

The London Tobacco and Young People Network has been working with us to develop a co-creation model for preventing smoking amongst young people.

Through ideas generation workshops we've been helping the London Tobacco and Young People Network explore co-creation as a means to reduce the number of young people who take up smoking. So far the project has looked at content creation and network development in order to spread authentic messages amongst peer groups.

Future development will involve developing research and feedback platforms around pro-smoking messages.

Service Innovation in Heritage and Tourism


Client/Collaborator: Devon Museums

We were initially commissioned to develop new heritage services and increase users for twelve museums in Devon.

A key issue for museums continuing to diversify and prosper in the 21st century, is lack of engagement with younger people. Redfront observed and reviewed current provision for young people and helped re-design services in twelve museums, developing new services to expand their user base, attracting and involving large groups of young people in the process.

We ran action research and ideas generation workshops with museum volunteers and young people, and found the biggest barriers to engagement were attitudinal (on both sides), capacity, and lack of awareness. To tackle these issues we assigned youth ambassadors to each museum and supported them to co-create innovative projects with each of their museums, additionally building sustainable links with local communities

We tried out different ways museums could increase and expand audiences, improve efficiency of resources and communication, build capacity through increasing the volunteer base, improve skills in new media technology and innovate services. We involved young people at every stage in project design, delivery, and impact analysis.

The project has led to increased audiences, partnerships, funding and sponsorship opportunities for museums involved. The museums have also benefited from skills development in communications and new media, and most importantly experienced a fundamental shift in service innovation.

Key experiences have been channeled into two multimedia toolkits, disseminated nationally in the youth sector and museum sector.

Communications Development for Dorset Loves Arts


Client/Collaborator: Dorset Loves Arts

Redfront worked with arts organisations and individual practitioners across Dorset to implement an umbrella arts brand.

Dorset Love Arts is an ambitious project to pull together arts organisations and individual practitioners across the county under a common set of brand values. Redfront helped to develop partnerships and support capacity to kick-start the delivery of an integrated campaign exploring communications networks and social media strategies to engage new audiences.

This complex project involved a detailed stakeholder analysis and in-depth user workshops to develop an understanding of the way arts organisations and creative businesses would most effectively work together to deliver a communications strategy. We developed themed clusters and engaged new people in creating a sustainable project.

http://www.dorsetlovesarts.org