From Products to Services


Client/Collaborator: Multiple

Redfront is currently working on a major development project for high-growth manufacturing businesses in the South West that will help them to redefine what they do in the context of a service and innovation framework.

Designing Growth is a six-month long programme, providing intensive service design and innovation support for manufacturing businesses.

At the end of the programme participating companies will be able to take away actionable toolkits for innovation that support a stronger relationship with customers, improved processes and a healthier bottom line.

Marketing Services Development


Client/Collaborator: Flagship Consulting

Redfront has been working with London-based PR Agency, Flagship Consulting, to develop a subscription-based proposition for SME's and high-growth entrepreneurs that gives them access to marketing strategy and service offerings through club membership.

The key issue with the project is how to create pricing and processes that make the service attractive to a very defined type of business. As a result, the research and observation stages are crucial, including persona profiling of businesses, using behaviour and psychographic metrics, rather than traditional business profiling.

By involving users at the outset we are able to develop a prototype service that fully tests assumptions about what will work and what won't. As with many prototypes there is an investment of time and money that exceeds that cost per unit of the "finished" service. Once the prototype is established we will take the next steps of creating manageable processes that replicate the hands-on work of the early stages.

http://www.flagshipconsulting.co.uk/expertise/services/the-communications-studio/

Service Design with imagineear


Client/Collaborator: imagineear

Redfront has been working with imagineear to develop a service package for culture and tourism organisations using its range of audio and video devices.

imagineear makes small, portable audio and video devices for the culture and tourism industries. We've been helping the company create a service offering around these devices targeted at organisations that wish to engage with new audiences. The resulting project, Young Interpretation, provides a platform of case studies demonstrating the usage possibilities and encourages potential clients to explore ideas around creating new content in partnership with young people.

http://younginterpretation.com

London Tobacco and Young People Network


Client/Collaborator: Kick-It

The London Tobacco and Young People Network has been working with us to develop a co-creation model for preventing smoking amongst young people.

Through ideas generation workshops we've been helping the London Tobacco and Young People Network explore co-creation as a means to reduce the number of young people who take up smoking. So far the project has looked at content creation and network development in order to spread authentic messages amongst peer groups.

Future development will involve developing research and feedback platforms around pro-smoking messages.

Service Innovation in Heritage and Tourism


Client/Collaborator: Devon Museums

We were initially commissioned to develop new heritage services and increase users, with a sample of four Devon museums, with a view to rolling these out to all of the county's museums.

A key issue for museums continuing to diversify and prosper in the 21st century, is lack of engagement with the next generation. Redfront observed and reviewed current provision for young people and helped re-design services in 12 museums, developing new products to expand their user demographic, attracting and involving large groups of young people in the process.

We ran action research and ideas generation workshops with museum volunteers and young people, and found the biggest barriers to engagement were attitudinal (on both sides), capacity, and lack of awareness. To tackle these issues we assigned youth ambassadors to each museum and supported them to co-create innovative projects with each of their museums and build sustainable links with local communities

We road-tested different ways museums could increase and expand audience bases, improve efficiency of resources and communication, build capacity through increasing the volunteer base, improve skills in new media technology, leading to genuine service innovation. We involved young people at every stage in project design, delivery, and impact analysis.

The project has led to increased audiences, partnerships, funding and sponsorship opportunities for museums involved. The museums have also benefited from skills development in communications and new media, and most importantly experienced a fundamental shift in service innovation.

Key experiences have been channeled into two multimedia toolkits, disseminated nationally in the youth sector and museum sector.