Marketing Services Development
Client/Collaborator: Flagship Consulting
Redfront has been working with London-based PR Agency, Flagship Consulting, to develop a subscription-based proposition for SME's and high-growth entrepreneurs that gives them access to marketing strategy and service offerings through club membership.
The key issue with the project is how to create pricing and processes that make the service attractive to a very defined type of business. As a result, the research and observation stages are crucial, including persona profiling of businesses.
By involving users at the outset we are able to develop a service blueprint and then a prototype service that starts to test assumptions about what different businesses need. This prototype is being rolled out to a small pool of businesses and continuously improved ahead of a full launch.