Marketing Services Development


Client/Collaborator: Flagship Consulting

Redfront has been working with London-based PR Agency, Flagship Consulting, to develop a subscription-based proposition for SME's and high-growth entrepreneurs that gives them access to marketing strategy and service offerings through club membership.

The key issue with the project is how to create pricing and processes that make the service attractive to a very defined type of business. As a result, the research and observation stages are crucial, including persona profiling of businesses, using behaviour and psychographic metrics, rather than traditional business profiling.

By involving users at the outset we are able to develop a prototype service that fully tests assumptions about what will work and what won't. As with many prototypes there is an investment of time and money that exceeds that cost per unit of the "finished" service. Once the prototype is established we will take the next steps of creating manageable processes that replicate the hands-on work of the early stages.

http://www.flagshipconsulting.co.uk/expertise/services/the-communications-studio/